Soul Concepts
Creative Digital Marketing
Cross CHANNEL MARKETING
CREATING UNIQUE CUSTOMER EXPERIENCES THAT WORK IN UNISON
Making sure that customer experiences are relevant might
be more important than you think.
Little known fact... 96% of consumers receive irrelevant marketing via multiple channels. And 94% of those consumers may discontinue their relationship with a brand because of this fact.
The problem is that some customer experiences are often misaligned, thus making it more difficult to deliver the right message to the right person. That’s why it’s critically important for your digital business to stay relevant across strategic channels.
When it comes to multiple channels, customers are surfers. They jump from one channel to the next, creating countless opportunities to interact with your brand.
It’s important that the right message reaches the right audience on every channel. Lets make your message consistent, no matter what channel.
The Customer Experience
is Your Ultimate Brand
Customers want consistent product and service experiences. Discover how you can take your customer relationships to the next level with content that feels relevant. We believe in providing the following "Soul Fusion" principles...
Activate
And Grow Your Target Audience
Motivate
Relevant and Timely Action Each Time
Deliver
The Best Offer or Service Each Time
Taking the Unthinkable, and making it Possible.
Defining & Setting Goals
We first parter, evaluate, and decide on the end goals to be achieved from your business efforts – whether it is increasing customer engagement rates, retention rates, sales or service.
Consumer Buying Cycles
The more information you have about your customers, the better your strategic marketing will be. Your strategy can now target to the consumers specific tastes and buying habits.
Marketing Channel Analysis
Reviewing internal analytics showing how your consumers leverage various channels to interact with your brand. This will help you decide how a campaign is to be launched.
Campaign Implementation
The next step is to actually implement campaigns across-channels. We evaluate the devices used for purchase and tailor the right communication to be used at the right time.
Consumer Tracking Metrics
We then set-up a tracking process which collects all consumer information at each of the designated touch-points and then feed the critical information it back to our clients.
Data Collection and Reporting
We conclude our process by reporting out all relevant channel analytics which may include (organic search, referrals, websites, social media accounts, mobile etc.).
Review, Revise & Repeat
Once all the data is collected, the results need to be analyzed for overall performance along with ROI of each of the channels graded.
We then determine any channels that are not contributing to the end goal and adjust our concept accordingly. All strategies are re-visited and repeated until we arrive to a perfect combination of content, relevant channel methodology and defined end goals for your customers and your digital business success.
Soul Concepts
Creative Digital Marketing
Contact Information
Office Address
7600 S. Jones Blvd
Las Vegas, NV
89139
Phone Numbers
Mobile: 949 599 4505
Office: 949 416 6259
Social Networks
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