Cross CHANNEL MARKETING

CREATING UNIQUE CUSTOMER EXPERIENCES THAT WORK IN UNISON

Making sure that customer experiences are relevant might be more important than you think.

Little known fact... 96% of consumers receive irrelevant marketing. And 94% of those consumers will discontinue their relationship with a brand because of it. The problem is that customer experiences are often misaligned, thus making it more difficult to deliver the right message to the right person. That’s why it’s critically important for your business to stay relevant across channels.

Soul Concepts helps align your strategy to your customers. Let our team assist in delivering the right message at the right time.

Create beautiful customer experiences that fit perfectly together.

When it comes to multiple channels, customers are surfers. They jump from one channel to the next, creating countless opportunities to interact with your brand. It’s important that the right message reaches the right audience on every channel. Lets make your message consistent, no matter what channel.

The Customer Experience

is Your Ultimate Brand

Customers want consistent product and service experiences. Discover how you can take your customer relationships to the next level with content that feels relevant. We believe in providing the following "Soul Fusion" principles...

Activate

And Grow Your Target Audience

Motivate

Relevant and Timely Action Each Time

Deliver

The Best Offer or Service Each Time

With over 20 years of collective marketing and sales experience,

we take the unthinkable and make it possible with our processes.



Consumer Buying Cycles





Defining & Setting Goals

Marketing Channel Analysis

We first parter, evaluate, and decide on the end goals to be achieved from your business efforts – whether it is increasing customer engagement rates, retention rates, sales or service.

The more information you have about your customers, the better your digital communication will be which can be targeted to their specific tastes and buying habits.

Reviewing internal analytics showing how your consumers leverage various channels to interact with your brand. This will help you decide how a campaign is to be launched.

Consumer Tracking Metrics





Data Collection and Reporting

Campaign Implementation



The next step is to actually implement campaigns across-channels. We evaluate the devices used for purchase and tailor the right communication to be used at the right time.

We then set-up a tracking process which collects all consumer information at each of the designated touch-points and then feed the critical information it back to our clients.

We conclude our process by reporting out all relevant channel analytics which may include (organic search, referrals, websites, social media accounts, mobile etc.).